Tell us about your news

Answer the questions below — the more detail you give, the stronger the story we can build. There are no right or wrong answers at this stage.

Company name *

Your name

Your email address *

The event

Q1 — What has happened? *

Describe the time-bound event being announced. What person, company, or product did what thing, and when?

Q2 — Who is affected, and how? *

Who does this impact — and can you put a number on it? People affected, money involved, time saved, scale of change.

Q3 — What's the before-and-after? *

What was the situation before this happened? What changes now, and what comes next? Give us the arc.

Q4 — Are any well-known names involved?

Companies, brands, individuals — anyone with a media profile, social following, or market authority.

Context & angle

Q5 — What thread does this build on?

What's already on record that this news continues or extends?

e.g. "Third partnership this year" / "First partnership — nothing on record before this."

Q6 — Is there a standout angle?

A superlative or unusual twist — firsts, lasts, biggests, fastests, or a surprising contrast.

Q7 — What topical conversations does this connect to?

Industry themes, news hooks, recent media coverage, or competitor activity.

Assets

Q8 — Who will be quoted?

Spokespeople and any third parties. Include job titles and who has final approval.

Q9 — Do you have photography?

Portrait-style images of the business leader are essential. Corporate headshots don't work.

Q10 — Any supporting data?

Third-party stats or market data. Include a source link where possible.

We'll analyse your answers and return an honest impact assessment — what's strong, what could be stronger.

Reading your brief...

Your impact assessment